Wild Dunes Resort

Print Ad

Go Wild was where Wild Dunes’ campaign used to be. So, to appeal to older families, they wanted to move the campaign more up and over to the right. Meaning: let’s not reinvent the wheel, but take our existing campaign equity and evolve it. What we came up with was something that cut to the chase. The following year was one of the best in Wild Dunes’ history. (Copywriter: Patrick Rhyne; Art Director: Justin Harris)