Mosquito treatments were down. Way down. So, we needed a fun way to increase the need for treatments. I mean, what’s worse than getting eaten alive while you’re trying to enjoy your backyard. It’s all about the kids. Mom will respond if she knows it’ll get the kids out of the house this summer. It’s best for both. Enter Summer. She was our cartoon spokesperson. With crayon drawings and fun radio spots, we brought her to life. We also tripled mosquito treatments for the summer.
(Copywriter: Patrick Rhyne; Senior Art Director: Kate Daughtry)
We brought Summer to life with these super fun spots. Actually, they were even recently entered for the Mercury Awards. Pretty cool. Most importantly, Summer changed the landscape on mosquito treatments.