Everyone knows Piggly Wiggly. One of the South’s most beloved heritage brands.
Why not have a little fun with it? Yeah, that’s what we thought. Living in the South is about great food, glorious weather and being with family. Piggly Wiggly is all about that. The campaign showcased that good will, while speaking the South’s language. Piggly Wiggly is where the South shops. The bumper sticker below quickly became part of the local vernacular. (Copywriter: Patrick Rhyne; Art Director: Lauren Cohen)