La Samanna


La Samanna Resort & Spa (an Orient-Express Hotels property) is located on French St. Martin. Since the late ’70s they’ve had a strong, loyal base, but we needed to reach out to leads. Not everyone the story. We had to tell them. Quickly capture La Samanna’s essence, while persuading them to book a trip. This was one of several eCRMs we would hit our markets with. Direct and to the point, while still delivering a strong brand message. (Copywriter: Patrick Rhyne; Art Director: Lynda Hodge)