Keswick Hall (formerly an Orient-Express Hotels property) is an English manor in Charlottesville, VA. It’s a world-class resort, but not everyone within a 2-4 hour driving distance knew it was there. We had to introduce ourselves and tell them why they need to come. Simple. We sent out eCRMs targeting these guests monthly. And after being named the #1 Small Resort in the US, why not toot our horn a little. All while staying in brand, of course.
While everyone is focused on the Napa Valley, we reminded potential guests that Virginia is America’s original wine region. Banners below touted that claim, as well as let our potential guests in DC know that you don’t have to go far to get the finest in food and wine. (Copywriter: Patrick Rhyne; Art Director: Lynda Hodge)