Charleston Animal Society

Late in 2007, the local ASPCA came to us. They needed help with a new name and help funding the new facility. The 2008 primaries in South Carolina were right around the corner. In the spirit of the season, why not have a cat and dog running for president of the facility. We came up with separate campaigns, Youtube videos (Spike and Biscuit), Facebook pages and even had campaign headquarters for each candidate. What ensued was a media frenzy that generated funds, made Spike and Biscuit local celebrities and was recognized in The New York Times. (Copywriter: Patrick Rhyne, Art Director: Lauren Cohen/Jenn Tarsio)