Brighton Ski Resort

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The 2002 Winter Olympics were coming to Salt Lake City, Utah. With the eyes of the world upon the great state, we suggested Brighton Ski Resort—where all the locals ski—poke fun at Mormons. Just a little fun. Before we knew it, the local billboard company refused to put up the billboards. Next thing we know it’s top news in USA Today. (Copywriter: Patrick Rhyne; Art Director: Deb Santo)