About Me

Howdy!

I’m a conceptual, multi-disciplinary Creative Director-level Copywriter currently freelancing and living in beautiful western North Carolina.

Most recently I was the Creative Director at Rawle Murdy. Before re-joining Rawle Murdy in 2013, I freelanced for a few national and regional brands (Belk, Celadon, Cobble Hill Digital, Free Fly Apparel, Hyundai, Joie de Vivre Hotels, Orient-Express Hotels, Piggly Wiggly, Wild Dunes and Wild Wing Cafe). Prior to that I was the lead in-house creative for Belmond Hotels (formerly Orient-Express) where I successfully rebranded Mexican, North American and Caribbean hotels. For a brief stint, I was the Senior Copywriter at Chiat\Day helping to launch the new Infiniti G37. And before that, Rawle Murdy, Spiker Communications and Bradford Communications. So, basically, I’ve been around.

Over the last 20 years I’ve had the honor and privilege of working with some of the best creatives in the industry, including Bill Borders, Ed Miller, Shawn Wood, Kerry Feuerman and Patrick Condo.

I’m just a regular guy. I love what I do, but I love my family more. I believe balance is key and it’s something a strive for daily. If you’re up for talking, shoot me an e-mail. I look forward to hearing from you.

 

EXPERIENCE

Creative Director, Rawle Murdy

June 2013-July 2017

As the agency’s creative lead, I work with our brand leadership to develop strategy, as well as the creative team on developing concepts. I copywrite, concept and guide a team of art directors, designers and production staff. Responsible for overall running of Creative Department. In addition, I pitch creative concepts to clients and create content for social and interactive.

– Lead brand development
– Member of agency’s Executive Team
– Advise clients on creative strategy
– Guide and mentor team members

Clients: Big Canoe, Lennar (Charleston, Myrtle Beach and Charlotte), Medical University of South Carolina (MUSC), Melrose, Patriot’s Point, Questis, South Carolina Stingrays, St. Joe’s, Terminix, The Ford Plantation, The Virginian, The Reserve at Lake Keowee and Town of Bluffton.

Copywriter, Freelance

June 2009-June 2013

Came back to be a part of Rawle Murdy’s resurgence. Beginning as the ACD, I was given CD authority to reorganize and grow the Creative Department.

– Member of the agency’s Executive Team
– Involved in developing agency’s new culture
– Key player in winning several agency pitches

Clients: Belk, Bi-Lo, Celadon, Cobble Hill Digital, Free Fly, Hyundai, Joie de Vivre Hotels, On Ideas, Orient-Express Hotels, Piggly Wiggly, Wild Dunes Resort and Wild Wing Cafe.

Copywriter, Orient-Express North America

November 2009-June 2012

As the in-house copywriter for Orient-Express Hotels, I created and developed the brand voice for all North American properties. Lead North America’s creative team on concepts, ad campaigns, brand touchpoints, in-room collateral, eCRMs, interactive and more. Worked with in-house strategists and on-property management to address business problems.
Clients: ’21′ Club (New York, NY), Charleston Place Hotel (Charleston, SC), Keswick Hall (Keswick, VA), La Samanna Resort & Spa (French West Indies), Maroma Resort & Spa (Riviera Maya, Mexico) and The Inn at Perry Cabin (St. Michaels, MD)

Senior Copywriter, TBWA\Chiat\Day

February 2009-May 2009

Integral part of developing new Infiniti national retail ads, as well as assisted on the launch of the new Infinti G37 convertible. Had the honor of working with Patrick Condo and Kerry Feuerman.

Copywriter, Rawle Murdy Associates

September 2004-February 2009

Led creative teams to award-winning work that garnered the agency national attention. As the agency’s lone copywriter, I collaborated with several art directors and wrote billboards, print, emails, interactive, radio, TV and collateral. Produced and directed radio.
Clients: American College of Building Arts, CARTA, Charleston Animal Society, Cheeseburger in Paradise, Circle K, Medical University of South Carolina, Newton Farms, Orient-Express, Patriots Point, Piggly Wiggly, Post & Courier, Seabrook Island, Sea Pines Resort, South Carolina Aquarium, South Carolina Port Authorities, Trident Technical College and Wild Dunes Resort

Copywriter, Freelance

February 2002-August 2004

Copywriter, Spiker Communications

September 2000-January 2002

Wrote one of the most talked about billboard campaigns posted during the 2002 Olympic Winter Games in Salt Lake City. Mentored by legendary creative director/copywriter Bill Borders (formerly of Borders, Perrins & Norrander, Portland, OR).
Clients: Blue Cross Blue Shield of Montana, Brighton Ski Resort, Montana Power Company, Rocky Mountain Log Home, Snowbowl Ski Resort and St. Patrick’s Hospital and Health Sciences Center

Junior Copywriter, Bradford Communications

July 1997-September 2000

Learned the ins and outs of Account Service, Media and Creative. Assisted agency president, as well as wrote copy for client list.
Clients: Charlotte Knights AAA Baseball, Frye Regional Medical Center, Hickory Crawdads A
Baseball, Mitchell Gold, Sagebrush Steakhouse and Western Steer 

 

EDUCATION

Butler University
BA, English 1997